Custom Wayfinding Signage: Definition and Where It Came From

 

Custom wayfinding signs are installed within your property or in nearby areas. These help customers locate unfamiliar areas or find specific items in your establishments. When installed within several meters away from your location, these inform motorists that they are heading in the right direction and that your store, shop, office, or facility is within a short distance. 

 

Brief History of Wayfinding Directional Signage

 

According to early records of civilization, the Romans and Greeks developed the foundations of modern directional signs. They crafted signs, particularly for illiterate and lower class people, with illustrations and words that guide them on which way to go. Eventually, these were used for businesses as well, such as shoe stores, taverns, inns, and more.

 

During the 1900s, when motorized vehicles started to become more common, society realized the need to regulate traffic and promote orderliness through signs. When the Society for Environmental Graphic Design was formed, they began to study how to help people navigate public places.

 

In modern times, wayfinding signs can be seen across the globe. From government offices and public lands to shopping malls and resorts. These simple yet highly essential signs promote safety and convenience for everyone.

 

Importance of Custom Directional Signage for Your Business in Aurora, Ontario, Canada

 

·         Supplements your branding strategy: When you invest in high-quality signs, you will be able to leverage them to achieve your branding goals. Some examples are groceries with directional signs that show where specific products are displayed or cinemas that guide people to emergency exits. When people see these signs, they will immediately perceive that the company is established, professional, and well-managed.

·         Improve the flow: When customers know where they are supposed to go, there will be less chaos in delivering your products or services to them. By establishing orderliness, customers are more likely to be satisfied with your company. There will be fewer accidents and mishaps as well.

·         Boost customer experience: Customers get annoyed when it’s taking a long time for their needs to be addressed. As a result, they will leave your establishment, go to one of your competitors, and no return in the future. Don’t lose your patrons and leads! By helping customers find specific people, places, or things, they will feel that your company aims to give them a hassle-free experience at your establishment.

 

Where to Get Custom Wayfinding Signs in Aurora, Ontario, Canada?

 

Insight Signs & Graphics is one of the most sought-after sign companies in Aurora. We take pride in helping countless organizations and businesses with custom visual communication solutions. As a full-service sign company, we take care of everything from consultation to repair and maintenance. We even offer permitting and project management services.

 

Our team has plenty of experience in designing and producing directional signs that reflect your branding requirements. Through strategic installation, your signs will be effective in communicating with your target audience.

 

Are you ready to invest in high-quality and long-lasting custom wayfinding signs? Give us a call today!